Does Facebook ‘Likes” really increase brand preference or sales?

I had a discussion with friends at work few weeks ago. Does Facebook ‘Likes” really increase brand preference or sales? I had no idea. Then I decided to following this famous journalism Laurel Papworth, to figure it out.

She has more than 20 years experience in social media, marketing management, and online community management. She is also named as top 50 social media influence 2012. Her blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is also online of the top 10 bloggers for Australia as well as100 Most Powerful Women on Twitter.

She is a well-known Australian journalist who maintains a regular twitter feed, writes original social media news stories.

I am very impressed by Laurel’s achievements in the pass 20 years. She is social media specialist, as well as an expert in marketing strategy. The opinions and techniques she shows in her blogs are professional and new to me.

Laurel Papworth Channel 7 Morning Show SilkCharm

References:

Lang, P. 2010. The 21st Century Media (R)Evolution: Emergent Communication Practices

Locke, C. 2001. Gonzo Marketing: Winning Through Worst Practices. John Wiley & Sons, 2001

McLennan, D, 2012. August, 2012. Capital tourism looks to go viral. http://www.canberratimes.com.au/travel/capital-tourism-looks-to-go-viral-20120813-2457y.html

Jordan-Meier, J. 2011. P. 255. Public relations/Communication. The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age. CRC Press

Jordan-Meier, J. 2011. P. 256. Social media. The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age. CRC Press

Papworth, L, 2012. 9 steps social media strategy. http://www.slideshare.net/Silkcharm

Papworth, L, 2012. Laurel’s blog: http://laurelpapworth.com/

Papworth, L, 2012. Twitter: https://twitter.com/silkcharm

Papworth, L, 2012. Facebook Page: https://www.facebook.com/SilkCharm

Papworth, L, 2012. LinkedIn Profile: http://www.linkedin.com/in/laurelpapworth

ABC News, 2012, The business. http://www.abc.net.au/news/2012-08-02/a-new-tech-bubble/4173624

Papworth, L. 2008. How new … Retrieved February 3, 2009 from http://laurelpapworth.com/new-media-is-not-social-media/

Papworth, L, 2008. How new media has changed the role of PRand communication, Sydney

Papworth, L,2009. Social media, social networking question. E-interview, Sydney.

Papworth, L,2009, Revenue:events in social networks. Blog post: Laurel’s blog: http://laurelpapworth.com/revenue-events-in-social-networks/

Papworth, L, 2012. The business of being social

http://www.webdirections.org/resources/laurel-papworth-the-business-of-being-social/

SMH.com.au, July 23, 2012. Seven sorry after quad-bike mother’s Facebook criticism removed. http://www.smh.com.au/technology/technology-news/seven-sorry-after-quadbike-mothers-facebook-criticism-removed-20120723-22j2r.html

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About evanfang

Advertising & PR student @ UNSW.

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